Sponsored Video: A Lifebuoy initiative at a small Indian village Thesgora

 Today I am very happy to share and blog about a special initiative by Lifebuoy in an Indian village.
 Before I talk more about the campaign. Please give your few minutes to watch this very compelling video.


This is a touching story of a man named Gondapa, who does a handwalk to the village temple. Offering his thanks to the god as his son turns five. Why this celebration on his son turning Five?
His son is his first child who survived to the age of five. His village has the highest rate of diarrhoea in the country. Only lucky few children of his village reach age five. But we are all set to join hands with Lifebuoy in changing many lives. A simple act of a healthy hand wash can bring down the risk of diarrhoea by 42-47%. Lifebuoy is spreading awareness in Thesgora to save the village children. Only 2% mothers in this area believe that washing hands can keep the child healthy.This campaign aims at helping more children to live beyond age five.
Lifebuoy research says that- 
Every year 2 million children under the age of 5, die of infections like diarrhoea and pneumonia. Diarrhoea is a bigger killer than AIDS!

When I was approached to share this campaign on my blog, I instantly said yes. I am sure we all as parents can truly understand the triumph of Gondapa. And would love to do our bit in further spreading a word about importance of a healthy handwash.
Here is a link to connect with this campaign. You can take a pledge at this facebook page. Spread, follow and interact at Lifebuoy at Facebook

This post is sponsored by Lifebuoy but all opinions expressed are my own.

Leave a Reply